Our parent company, About Faces Graphics & Communications, was founded in 1989 when Tom Cusmano (President) purchased Joe Rubin Typographers. The previous owner had built a considerable print brokerage business and dabbled in a bit of marketing and advertising while creating a significant client base. There were many local designers and ad agencies utilizing their services and business was good.

Tom changed the company name to About Faces Typographers, because after all, the company was all about typefaces -- the art of setting type for print. However, Tom quickly realized that typesetting was a dying art due to the eminent growth of desktop publishing. Soon thereafter, high-end Apple computers were purchased --- the biggest one having a whopping 24mb of ram! (Boy, have times changed!) It was this that Tom knew would build growth and become the backbone of the company’s future.

The focus for the business very quickly turned to marketing and advertising. From those early days, the specialty at About Faces was, and still is, helping our clients’ businesses to promote immediate and future growth as a result of our services. As the founder says, “Whether it’s bubble gum or jet aircraft, marketing is marketing. We take great pride in helping companies create more business and growth and we do it with passion and resolve”.

As a result of high end customer service and satisfaction in their marketing and advertising efforts, clients were asking Tom to get more and more of their marketing media printed. Out of the need to have more control over the client’s printing needs, Tom spun off the printing division now known as Park Avenue Printing.

Considering that clients would come in and want everything under one roof, a sign company was developed with the purchase of a vinyl plotter and wide format printer. Thus, the birth of the third division called Sign Masters.

The growing need for promotional products from the clientele points About Faces to yet another logo you’ll soon see to represent our promotional products division.

None of this extraordinary growth could have occurred without you, our loyal customers, and for this we thank you!